Burrow + Google Analytics

Pair GA4 traffic and conversion data with Burrow's operational events. When traffic spikes after a campaign launch and form volume drops after a deploy, Burrow shows both signals in one client timeline.

Request early access Read the docs

[ Capabilities ]

Traffic meets operational truth

GA4 says traffic went up 18%. Burrow's timeline shows a campaign launched Monday, a deploy happened Wednesday, and form submissions dropped Thursday. That's the full story — not just the marketing slice.

Less tab-switching for AMs

Your account manager doesn't need GA4 access to prep for the client call. Burrow's digest shows traffic milestones alongside deploys, form health, and billing — assembled automatically.

Scout-powered review prep

Ask Scout to summarize what changed across analytics and delivery channels over the last 30 days. Get talking points that include traffic context, not just engineering output.

Google Analytics answers audience behavior. Burrow answers what your agency did about it.

Every agency account manager has experienced this disconnect: GA4 shows traffic went up 18% this month, the client is happy about the numbers, and then someone asks “so why did form submissions drop last week?” GA4 doesn’t know. It saw the traffic. It can’t see that a WordPress plugin update broke the Gravity Forms handler on Thursday.

That gap between marketing data (traffic, conversions, attribution) and operational data (deploys, form health, CMS events, billing) is where most agencies spend Friday afternoons manually stitching together a coherent narrative.

Burrow’s Google Analytics integration puts traffic milestones into the same client timeline as GitHub deploys, WordPress form events, Shopify orders, and Stripe billing. When your AM reviews the month, they see: “Traffic up 18% (campaign launched March 3), form volume dipped March 7-9 (plugin conflict, resolved same day), 4 releases shipped, $12,000 in Stripe invoices cleared.” One digest. No tab-switching.

GA4 remains your deep-dive analytics tool. Burrow is where analytics context meets operational truth.

Compare with Looker Studio | Client reporting use case

Frequently asked questions

Does Burrow replace Google Analytics?

No. GA4 is the deep-dive tool for audience behavior, conversion funnels, and attribution. Burrow ingests high-level analytics signals so your operations team sees traffic context alongside deploys, form health, and billing — without needing GA4 access.

Which GA4 metrics appear in Burrow?

Burrow captures configurable analytics signals — traffic milestones, conversion events, goal completions — through the Google Analytics integration. It's not a full GA4 mirror; it's the operational context your AM needs for the client call.

What about privacy and consent?

Honor your CMP settings and client DPAs. Configure the Burrow integration to send only the aggregate signals your operations team needs — not raw user-level GA4 data.

Can Burrow show analytics data from Plausible or Fathom instead?

Yes. Burrow has dedicated integrations for Plausible and Fathom. If your clients use privacy-first analytics, those signals flow into the same timeline as GA4 clients. The ops layer is analytics-vendor-agnostic.

Isn't this what Looker Studio does?

Looker Studio visualizes marketing data in custom charts. Burrow correlates analytics signals with operational events (deploys, forms, billing) in an automated client timeline. Different tool, different purpose.

Your agency's work deserves to be seen.

We're onboarding agencies in small cohorts to keep the quality high. Request early access and we'll be in touch.

Request early access Read the docs

Self-funded · Independent · Built for the long term