Existing clients: v3.useburrow.com
Channels Signal Categories

Website reporting organized by what matters.

Every operational signal your agency produces — orders, form submissions, deploys, uptime alerts, invoices, backups — is organized into a channel. Channels normalize data across platforms so Shopify orders and WooCommerce orders speak the same language.

Burrow dashboard — unified operational timeline showing deploys, form submissions, and commerce events

Website traffic and conversion reporting with operational context

Capture traffic milestones, goal completions, and conversion events from Google Analytics, Plausible, and Fathom — correlated with deploys, form submissions, and commerce data. See why traffic spiked or dropped, not just that it did.

Explore Analytics channel

Zapier, n8n, and Make workflow monitoring with failure detection

Detect Zapier zap failures, n8n workflow errors, and Make scenario breakdowns before your clients notice missing data. Track which automations ran, which failed, and which steps broke — alongside form submissions, deploys, and commerce signals.

Explore Automations channel

Website backup monitoring and verification across client sites

Track backup completions, failures, and restore verifications from SnapShooter and other backup tools across every client site. Know which backups ran, which failed, and which clients haven't been backed up — without checking each tool individually.

Explore Backups channel

Deploy tracking and release reporting across client sites

Track GitHub commits, pull requests, releases, and deploys across every client project. See what shipped, when it shipped, and whether it broke forms or checkout — with deploy events correlated against operational signals in one timeline.

Explore Code & Deploys channel

Custom event tracking via API and SDK for any application

Send events from Laravel apps, serverless functions, CI/CD pipelines, headless CMS platforms, or any system that can make an HTTP POST. Custom events appear in the same client timeline as WordPress, Shopify, and GitHub signals — with PHP and TypeScript SDKs.

Explore Custom Channels channel

Shopify and WooCommerce order reporting across every client store

Track orders, checkout health, and revenue milestones from Shopify, WooCommerce, and Craft Commerce across every client store. See commerce data alongside deploys, form submissions, and billing — not buried in separate admin panels.

Explore Ecommerce channel

Website form reporting with subfield analytics

Track form submissions with subfield-level reporting across Gravity Forms, Contact Form 7, Fluent Forms, and Ninja Forms. See which subjects, services, or dropdown options your clients' visitors choose most — broken down by form, by field, by client site.

Explore Forms & Leads channel

Stripe payment and subscription tracking for agency clients

Track Stripe invoices, subscription renewals, failed charges, and revenue milestones per client project. See billing health alongside deploys, form submissions, and commerce — so retainer reviews include the full financial picture.

Explore Invoicing channel

Website uptime and site health monitoring with deploy context

Capture uptime alerts, SSL expiry warnings, and site health signals from Oh Dear alongside deploys, CMS changes, and form health. When a client site goes down, the cause is already in the same timeline — no log searching required.

Explore Monitoring channel

WordPress plugin, theme, and PHP version tracking across every client site

Track WordPress core versions, plugin updates, PHP versions, and theme changes across every client site. See your entire agency portfolio inventory — which sites run PHP 8.3, which have outdated plugins, which core versions need updating — without logging into 40 admin panels.

Explore System channel

Common questions

What is a Burrow channel?
A channel is a structured category of operational signals — ecommerce, forms, code, analytics, monitoring, invoicing, or backups. Every event from every integration is categorized into a channel, making cross-client and cross-platform data instantly navigable.
Can I create custom channels?
Yes. Beyond the built-in channels, send custom events through the Burrow API or PHP/TypeScript SDKs with your own channel naming conventions. Custom channels appear alongside built-in ones in the client timeline.
Do channels work across different platforms?
That's the point. The Ecommerce channel normalizes order events from Shopify, WooCommerce, and Craft Commerce into the same structure. The Forms channel captures submissions from Gravity Forms, CF7, and Craft CMS forms identically. Channels are platform-agnostic by design.

Your agency's work deserves to be seen.

We're onboarding agencies in small cohorts to keep the quality high. Request early access and we'll be in touch.

Self-funded · Independent · Built for the long term