Burrow + GitHub

Stream GitHub push events, releases, and workflow runs into Burrow's client timelines. When a deploy breaks a form or changes checkout behavior, Burrow shows the correlation — so your agency catches it before the client does.

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[ Capabilities ]

Deploys in client context

A GitHub release isn't just a commit hash. In Burrow, it's a timestamped event in Client X's timeline — sitting next to form volume, commerce activity, and uptime signals. When something changes after a deploy, the correlation is immediate.

CI/CD webhook support

Push events, workflow completions, and deployment status changes from GitHub Actions flow into Burrow through webhooks. If you use GitLab, Bitbucket, or custom CI, the Burrow API accepts any JSON event.

Engineering output meets business context

Monthly client digests can show what shipped (3 releases, 47 commits), what broke (form volume dipped after release v2.1.3), and what the business impact was — without your developer manually writing a changelog for the AM.

Example

Send a deploy event from your CI pipeline

curl -sS -X POST "https://api.useburrow.com/v1/events" \
  -H "Authorization: Bearer $BURROW_API_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "source": "github",
    "type": "deploy.succeeded",
    "projectId": "client_lumen",
    "payload": {
      "repo": "lumen/marketing-site",
      "environment": "production",
      "ref": "v2.4.1",
      "actor": "dev-team"
    }
  }'

GitHub shows what changed in the code. Burrow shows what that change did to the client.

Every agency developer knows the post-deploy anxiety: “Did that update break anything?” GitHub shows the commits, the PRs, the CI status. What it can’t show is whether the deploy broke the client’s contact form, changed their checkout conversion rate, or triggered a 500 error on a page that was working fine an hour ago.

That gap — between code change and client impact — is where most agency incidents start. A plugin update at 3pm on Friday. A theme deployment that changes the form CSS. A CI/CD workflow that pushes to production when it should have pushed to staging. GitHub logs say “success.” The client’s business says otherwise.

Burrow bridges that gap by putting GitHub deploy events in the same timeline as form submission volume, WooCommerce order flow, Shopify checkout signals, and uptime data. When form.submitted events drop to zero 15 minutes after a deploy.succeeded event for the same client project, the correlation is right there — no Slack thread archaeology required.

What agencies actually need from GitHub integration

You don’t need Burrow to read your code or analyze your PRs. You need it to contextualize deploy events within the client’s operational reality.

Specifically:

Deploy timestamp in the client timeline — so when something breaks, the “when did we last push?” question answers itself
Release correlation with form/commerce signals — did conversion drop after that Friday release?
Engineering activity in monthly digests — “we shipped 3 releases with 47 commits this month” alongside revenue, form volume, and uptime stats
Multi-repo support — clients with microservices or multi-site architectures may have 3-5 repositories all mapped to one Burrow project

The developer doesn’t need another tool for code review. The account manager needs context for what that code change meant for the client.

How it fits

GitHub handles code. ManageWP/MainWP handles WordPress updates. Burrow handles the operational narrative that connects code changes to client outcomes.

Compare with AgencyAnalytics | Agency operations use case

Frequently asked questions

Does Burrow replace GitHub Actions?

No. GitHub Actions runs your CI/CD pipelines. Burrow receives the signals — deploy succeeded, workflow failed, release published — and places them in a client-facing operational timeline alongside form, commerce, and billing events.

Can I connect GitLab or Bitbucket instead?

Burrow's event API accepts any JSON payload. Send deploy and release events from GitLab CI, Bitbucket Pipelines, or any CI/CD system using a simple POST request. The curl example above works with any provider.

How do events get scoped to the right client?

Include the projectId field in your event payload. Map repositories to client projects in your Burrow configuration — one repo can map to one project, or multiple repos can map to the same project for clients with monorepos or multi-service architectures.

What about private repositories?

Burrow doesn't clone or read your code. It receives webhook payloads — metadata about events (deploy time, ref, actor, status). Treat your Burrow API token like a production secret and rotate it per client or per environment.

Can I see which specific deploy broke something?

When a deploy event and a form volume drop happen within the same time window for the same client project, Burrow's timeline shows both events side by side. The correlation is visual and timestamped — no manual log searching required.

Your agency's work deserves to be seen.

We're onboarding agencies in small cohorts to keep the quality high. Request early access and we'll be in touch.

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