Shopify and WooCommerce order reporting across every client store

Commerce data lives in store admin panels. Agency insights live everywhere else.

Shopify Admin shows what Client A sold this month. WooCommerce Analytics shows what Client D sold. Neither shows the agency what happened around those sales — the deploy that improved checkout conversion, the form submissions that generated the leads, the billing milestones that cleared, the uptime that held during the Black Friday rush.

The Ecommerce channel captures commerce signals — orders, checkout activity, revenue milestones, refunds — and places them in the client’s operational timeline alongside every other signal your agency tracks.

When a Shopify client’s checkout conversions drop 30% on Thursday, the Ecommerce channel shows the drop. The Code channel shows the theme deploy from Wednesday afternoon. The correlation that takes 20 minutes to find across separate tools is visible in one timeline.

What the Ecommerce channel captures

Order lifecycle: Order placed, payment completed, fulfillment shipped, refund processed. Each event includes metadata — order value, item count, currency, checkout method — normalized into the same structure regardless of whether it came from Shopify or WooCommerce.

Checkout health: Checkout started, checkout completed, checkout errors. When the completion rate diverges from the start rate, the signal is visible in the timeline. Pair with deploy events from the Code channel to identify when a code change affected checkout.

Revenue milestones: Monthly revenue thresholds, order volume benchmarks, average order value trends. These appear in automated digests so the AM can tell the client: “234 orders this month, $47,800 in revenue, AOV up 8% from last month.”

Integrations that feed this channel

• Shopify: Order lifecycle, checkout signals, store activity
• WooCommerce: Order lifecycle, checkout funnel, cart events (via WordPress plugin)
• Craft Commerce: Order and payment events (via Craft CMS plugin)
• Custom checkouts: Send events from headless commerce, custom checkout flows, or any transaction system through the Burrow API

How agencies use the Ecommerce channel

Monthly reporting: Automated digests include commerce data as a standard section — revenue, order count, AOV, checkout health — alongside engineering output and form activity. No manual Shopify Admin exports.

Anomaly detection: Scout monitors commerce signal patterns. When checkout completions drop unexpectedly or refund volume spikes, the anomaly appears in the project timeline with context from other channels.

Client portals: Commerce milestones are visible in the read-only portal. The client’s VP of Sales checks order volume without asking your team for a weekly export.

Shopify integration | WooCommerce integration | Ecommerce operations use case | Client reporting