Burrow + WooCommerce

The Burrow WordPress plugin captures WooCommerce orders, checkout funnel signals, and cart activity — unified with GitHub, Stripe, and analytics reporting.

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[ Capabilities ]

Order lifecycle in the client timeline

Order placed, payment completed, fulfillment shipped, refund processed. WooCommerce events land in the same Burrow project as GitHub deploys, form submissions, and Stripe billing — so monthly reviews cover commerce naturally.

Checkout health as an operational signal

When checkout conversions drop after a theme update, Burrow's timeline shows the deploy event and the commerce signal drop side by side. No manual correlation, no 'let me check Shopify... wait, it's WooCommerce.'

Woo + forms in one stream

Most WooCommerce sites also have contact forms, email signups, and lead capture. Burrow captures both commerce events and form submissions from the same WordPress install through one plugin.

WooCommerce is the commerce engine. Burrow is the agency’s view into what the engine is doing.

WooCommerce powers more online stores than any other platform, and agencies managing Woo clients know the drill: themes, plugins, payment gateways, shipping integrations, CRO experiments, and the occasional 3am alert about a checkout flow that broke after a plugin update.

WooCommerce’s built-in analytics tell the merchant what sold. ManageWP and MainWP tell the agency whether the WordPress site is maintained. But nobody tells the account manager that checkout conversions dropped 25% on Thursday — the same day a developer pushed a theme update through GitHub.

Burrow’s WordPress plugin captures WooCommerce order events alongside form submissions and plugin activity from the same site. A single install covers both commerce signals and lead capture signals. Those events join the client timeline with GitHub deploys, Stripe billing, analytics, and monitoring — so the AM’s monthly review includes: “47 WooCommerce orders ($12,400), form volume stable, 2 releases shipped, checkout briefly dipped after the v2.1 theme update (fixed same day).”

That’s a retainer conversation backed by data, not a slideshow backed by screenshots.

Ecommerce operations | Ecommerce channel | Compare with Metorik | WordPress integration details | Form monitoring use case

Frequently asked questions

Is WooCommerce supported separately from WordPress?

WooCommerce runs on WordPress. The Burrow WordPress plugin captures both form events (Gravity Forms, CF7, Fluent Forms, Ninja Forms) and WooCommerce events (orders, checkout, fulfillment) from the same site through one installation.

What WooCommerce events does Burrow capture?

Order placed, payment completed, fulfillment updated, refund processed, and cart/checkout funnel signals. Exact event coverage depends on your WordPress plugin configuration.

What if the store uses a headless checkout?

Send checkout events from whichever system owns the transaction — WooCommerce's REST API, a custom front end, or Stripe directly. Burrow normalizes events by client project, not by hosting architecture.

How is this different from WooCommerce Analytics?

WooCommerce Analytics tells you what sold. Burrow tells your agency team what happened across the entire client stack — deploys that might have affected checkout, forms that stopped converting, Stripe billing that failed — alongside the commerce data.

Does Burrow track inventory?

Inventory management stays in WooCommerce. Burrow captures transactional signals — orders, payments, fulfillment — as operational events for agency reporting and anomaly detection.

[ Related ]

Channel

Gross revenue across every store you manage

Gross revenue, order trends, and cart-to-purchase funnels across every client store — WooCommerce and Craft Commerce today, Shopify in development.

Use case

WooCommerce and ecommerce analytics for agency client reporting

Track WooCommerce orders, revenue, and checkout health across every client store — commerce data alongside deploys, forms, and billing. Shopify support is in development.

Integration

Burrow for WordPress agencies

The Burrow WordPress plugin captures Gravity Forms, Fluent Forms, Ninja Forms, and CF7 submissions plus WooCommerce orders — unified for automated client reporting.

Your agency's work deserves to be seen.

Start a 30-day free trial — no credit card required. Connect your first sources and see every client signal in one timeline.

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Self-funded · Independent · Built for the long term