Automated monthly website reports for agency clients

Friday afternoon. The reporting marathon nobody signed up for.

Here’s what agency reporting actually looks like for a 35-client portfolio:

4:00pm — Open ManageWP. Export WordPress health data for the 20 sites you manage there. Screenshot the uptime charts. Note the plugin updates applied this month.

4:15pm — Switch to Shopify Admin. Log into Client A’s store. Export order summary. Log into Client B’s store. Export. Log into Client C’s store. Export. You have 8 Shopify clients. This takes 25 minutes.

4:40pm — Open GitHub. Navigate to Client A’s repo. Count commits since last report. Check for notable releases. Repeat for Client B. Repeat for Clients C through M. Some clients have 3 repos. You’re building a spreadsheet now.

5:15pm — Check Stripe for clients with SaaS products or subscription billing. Export invoice summaries. Cross-reference with the retainer agreement to make sure nothing looks off.

5:35pm — Open Google Analytics. Pull traffic summaries for each client. GA4’s interface is slow. Token limits throttle you if you’re switching between properties too fast.

6:00pm — Start assembling Google Slides decks. One per client. Copy data from each tool. Format it. Add context. Write “insights” that are really just restating the numbers.

7:30pm — You’ve finished 8 clients. 27 to go. Monday is going to be long.

This is the non-billable cost of manual reporting. AgencyAnalytics estimated agencies save $49K/year by automating reports. But their automation only covers marketing data. If you’re also responsible for WordPress maintenance, Shopify operations, GitHub deploys, and billing — the manual assembly continues.

Why existing tools only solve half the problem

Looker Studio visualizes GA4 and Google Ads data beautifully but can’t access WordPress form events, GitHub commits, or Stripe invoices. Its 5-source blending limit and performance degradation at 10-20+ clients make it impractical for agencies. Building and maintaining per-client dashboards becomes a full-time job.

AgencyAnalytics automates marketing reporting with 85+ ad, SEO, and social integrations. If your clients are pure marketing clients, it works well at $59-$479/mo. But it can’t show WordPress plugin updates, form submission health, GitHub deploy history, or Shopify checkout events.

ManageWP and MainWP generate WordPress maintenance reports — updates applied, backups completed, uptime percentage. But they can’t include Shopify commerce data, GitHub engineering output, or Stripe billing milestones.

Every tool solves its vertical. No tool assembles the cross-stack operational narrative that mixed-stack agencies actually need to present to clients.

What Burrow changes

Burrow’s monthly digest for Client X looks like this:

Client X — March 2026 Operations Summary

Engineering: 4 releases shipped (v2.1.0 through v2.1.3), 67 commits across 2 repositories. Notable: v2.1.2 included checkout performance optimization.

Forms: 187 submissions across 3 forms. Contact form volume: 142 (steady). Demo request: 31 (up 18% from February). Newsletter: 14. No anomalies detected.

Commerce: 47 WooCommerce orders ($12,400 gross). Average order value: $264. Checkout completion rate stable.

Billing: $4,800 in Stripe invoices cleared. All subscription renewals successful.

Uptime: 99.97%. One incident: 23 minutes downtime on March 7 (hosting migration, resolved within the hour).

Incidents: Form submission volume dipped to zero for 78 minutes on March 14 (CF7 plugin conflict after update). Detected by Burrow, resolved same day. No client impact.

That digest wasn’t manually assembled. It was compiled from real events flowing through Burrow from WordPress, GitHub, Stripe, WooCommerce, and Oh Dear.

Every line has a dashboard behind it. The engineering section comes from the Code channel’s Executive Summary and Code Churn numbers. The forms section is the Form Performance table — per-form volume, month-over-month movement, last-submission time. The commerce section reads like the Ecommerce channel’s Written Summary — “gross revenue up 13.3% with 60 orders” — because that’s where it comes from.

Your AM reviews it. Maybe adjusts the narrative for tone. Sends it — or schedules automatic delivery before the QBR. Total time: 5-10 minutes per client.

Across a 35-client portfolio, that’s the difference between a 3-hour Friday sprint and a 20-minute review session.

The portal for clients who don’t want to wait

Some clients don’t want monthly PDFs. They want to check in themselves. Burrow’s read-only portal gives them a live view of their project’s event timeline — without granting admin access to WordPress, GitHub, or Stripe.

Between calls, the portal answers “what’s been happening?” without your team doing anything. The monthly digest is the formal summary. The portal is the always-on transparency layer.

Both reduce the number of “quick status check” emails your team fields — because the client already has the answer.

Client portals | Maintenance reporting | Ecommerce operations | Compare with AgencyAnalytics | Compare with Looker Studio | Form monitoring