One dashboard for WordPress, Shopify, and everything else

Most agencies manage 3-5 different platforms per client. ManageWP sees WordPress. Shopify Admin sees the store. Nobody sees both. Burrow normalizes 20+ integrations into one operational timeline per client project.

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[ How it works ]

Map each client to a Burrow project

Create a project per retainer or brand. Each project is a container for every signal related to that client — regardless of which CMS, repo, or billing tool generated it. Client A might have WordPress + Shopify + GitHub. Client B might have Craft CMS + Stripe + Oh Dear. Both get their own unified timeline.
Connect CMS plugins and platform integrations

Install the Burrow WordPress plugin (captures Gravity Forms, CF7, WooCommerce events with history backfill). Install the Craft CMS or Statamic plugin. Connect Shopify, GitHub, Stripe, and analytics through Burrow's integration layer. Each connection takes minutes, not days.
Add dev, billing, and monitoring signals

Wire GitHub for deploy events, Stripe for billing milestones, Oh Dear for uptime, and Google Analytics or Plausible for traffic context. Every signal lands in the same project timeline. When a Friday deploy coincides with a form volume drop, the correlation is right there.
Share read-only client portals

Generate portal links for stakeholders who need transparency without admin access. Clients see a curated activity timeline — deploys shipped, forms working, commerce flowing — without logging into WordPress, Shopify, or GitHub. Monthly digests are assembled automatically from the event stream.

The modern agency portfolio is not 100 identical WordPress boxes.

Let me describe the agency I ran. 38 active client retainers. Roughly 55% WordPress. 20% Shopify. 10% Craft CMS. The remaining 15% was a mix of Statamic, ExpressionEngine, custom Laravel applications, and static sites on Netlify.

My “agency dashboard” situation looked like this:

ManageWP for the WordPress sites — plugins updated, backups running, uptime monitored
Shopify Admin for the stores — logged into each one separately, no centralized view
GitHub for deploy history — commit logs spread across 40+ repositories
Stripe for billing — checking individual customer dashboards for retainer clients with SaaS products
Oh Dear for uptime — monitoring the sites ManageWP didn’t cover
Google Analytics for traffic — GA4 properties for each client, no unified view

That’s 6 tools. 6 logins. And every Friday afternoon, I’d spend 2-3 hours assembling a coherent story per client from data scattered across all of them. The WordPress clients were easy because ManageWP generated a report. The Shopify clients? Manual. The mixed-stack clients? A nightmare of screenshots and copy-paste.

That Friday afternoon is exactly why I built Burrow.

Why every competitor misses this

ManageWP, MainWP, WP Umbrella, and WPMU DEV are excellent at what they do. But they’re all WordPress-only tools. They literally cannot see:

Shopify order events
GitHub deploy history
Stripe billing milestones
Craft CMS content publishes
Statamic form submissions
Custom application events

When 30-40% of your portfolio runs on non-WordPress platforms, your “agency dashboard” is 30-40% blind.

AgencyAnalytics takes the opposite approach — 85+ marketing integrations for ad platforms, SEO tools, and social channels. Great for performance marketing. But it can’t see WordPress plugin updates, form submission health, or GitHub deploys either.

None of these tools were designed for the reality of a mixed-stack agency. They were designed for agencies that live inside one ecosystem. And that’s fine — until your clients don’t.

What changes with Burrow

For the account manager

Before: Open ManageWP, screenshot the WordPress report. Log into Shopify Admin, export order data. Check GitHub, count recent commits. Open Stripe, note invoices. Check Google Analytics, grab traffic numbers. Assemble everything into a Google Slides deck. Spend 45 minutes per client.

After: Open the Burrow project for Client X. The timeline shows WordPress form submissions, Shopify orders, GitHub deploys, Stripe invoices, and analytics milestones — all in one view. The monthly digest is already assembled. Share the portal link. Prep time: 5 minutes.

For the developer

Before: Deploy on Friday. Check the WordPress site — looks fine. Get a Slack message Monday: “Client says no leads came through since Friday.” Investigate. Find the Gravity Forms handler broke during the deploy. No tool connected the deploy event to the form health signal.

After: Deploy on Friday. Burrow shows deploy.succeeded at 3:47pm and form.submitted volume drops to zero at 3:48pm for the same project. Scout flags the anomaly. Developer rolls back before the weekend. Client never knows.

For the client

Before: Monthly call opens with “we’ve been really busy on your account.” No proof. No timeline. The client takes your word for it, or doesn’t.

After: Monthly call opens with a portal link showing: 4 deploys shipped, 187 form submissions captured, 23 WooCommerce orders processed, uptime 99.97%, 1 incident detected and resolved within the hour. The work is visible. Trust builds.

Getting started with a mixed portfolio

You don’t need to connect everything at once. Start with the 2-3 integrations that matter most for your highest-value retainer:

Install the WordPress plugin on their main site
Connect GitHub for deploy tracking
Connect Stripe or Shopify depending on the revenue model

You’ll see the first unified timeline within minutes. Add more integrations per client as the value becomes obvious. Expand to other clients from there.

WordPress integration | Shopify integration | Compare with ManageWP | Compare with MainWP

Frequently asked questions

How many CMS platforms does Burrow support?

Burrow has first-class plugins for WordPress (with Gravity Forms, CF7, Fluent Forms, Ninja Forms, and WooCommerce support), Craft CMS (with Commerce support), Statamic, and ExpressionEngine. Beyond CMS, Burrow integrates with GitHub, Stripe, Shopify, Google Analytics, Plausible, Fathom, Oh Dear, SnapShooter, and more — 20+ integration categories total.

What if a client uses a CMS Burrow doesn't have a plugin for?

Use the PHP or TypeScript SDK to send events from any system. The Burrow API accepts standard JSON event payloads, so custom applications, headless CMSes, and proprietary systems can all participate in the same client timeline.

Do I still need ManageWP or MainWP for WordPress sites?

Yes, if you need WordPress-specific maintenance mechanics — bulk plugin updates, automated backups, security scanning. Burrow doesn't replace those tools; it's the operations layer above them that adds form monitoring, cross-stack visibility, and automated multi-source reporting.

Can I see all clients in one view?

Burrow organizes by project. Your dashboard shows all client projects with their latest signals. Drill into any project for the full timeline across every connected integration.

What about agencies with only WordPress clients?

Burrow still adds value through form monitoring (something ManageWP/MainWP don't do) and automated multi-source reporting (combining WordPress events with GitHub deploys and Stripe billing). But the value multiplies when you add Shopify, Craft CMS, or custom applications.

How does Burrow handle a client with 5 different systems?

Each system connects to the same Burrow project for that client. WordPress events, Shopify signals, GitHub deploys, Stripe billing, and analytics all flow into one timeline. That's the design — not 5 separate dashboards, one unified view.

Your agency's work deserves to be seen.

We're onboarding agencies in small cohorts to keep the quality high. Request early access and we'll be in touch.

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Self-funded · Independent · Built for the long term